Viral Marketing
Viral marketing encourages individuals to share a marketing message with their social network, leading to a rapid and widespread dissemination of the message. The goal is to create compelling content that is so engaging that people feel motivated to pass it along to others. This significantly amplifies the reach and impact of the marketing campaign at a relatively low cost.
What are the key characteristics of of viral marketing?
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Sharable content
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Emotional connection
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Encouragement to share it further
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Engaging content piece
What are the various formats for viral marketing?
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Videos
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Memes
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Infographics
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Interactive content
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User-generated content
What are the benefits of viral marketing?
Pros :
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Cost efficient
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Enhanced audience reach
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Brand awareness
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Audience engagement
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Credibility