Viral marketing encourages individuals to share a marketing message with their social network, leading to a rapid and widespread dissemination of the message. The goal is to create compelling content that is so engaging that people feel motivated to pass it along to others. This significantly amplifies the reach and impact of the marketing campaign at a relatively low cost.
Sharable content
Emotional connection
Encouragement to share it further
Engaging content piece
Videos
Memes
Infographics
Interactive content
User-generated content
Cost efficient
Enhanced audience reach
Brand awareness
Audience engagement
Credibility