Unicorn
In the startup environment, a unicorn means a privately held startup company that achieved a valuation of $1 billion or more. A venture capitalist Aileen Lee in 2013 coined this term to show the rarity of such successful ventures. Unicorns are high-growth companies that rapidly scaled their operations and market presence, often in technology sectors.
What are the basic characteristics of a unicorn?
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Increased company evaluation
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Privately-held ownership
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Rapidly growing company
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Innovation
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Significant amount of funding
What is the importance of unicorns?
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A unicorn contributes to the economy by creating jobs and introducing innovative activities to generate economic growth.
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Early investors and venture capitalists get substantial investment returns.
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Unicorn is known to drive the market trends and lead them to establish fresh industry standards.
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Attracts top talent because of innovative work environment and potential to grow significantly. It also offers attractive equity-based compensation.
What are the benefits of viral marketing?
Pros :
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Airbnb
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SpaceX
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Uber
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Audience engagement
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Credibility